![]() ![]() This could include trying to appear more attractive or successful than they are, or it could mean using specific verbal and nonverbal acts to downplay certain aspects of their personality or behavior. All of these techniques may involve an attempt to control how people perceive various aspects of social interaction. It requires, in some cases, impression management techniques like self-promotion and self-defense as people strive to influence the opinions of those around them. In spite of this, there are ways to understand this topic and how it can be used in your own life. In the book, Impression Management Theory and Social Psychological Research, the authors don’t agree on every assumption or interpretation pertaining to this theory. Understanding Impression ManagementĪn understanding of the topic of impression management can be difficult to acquire, and some researchers even disagree on certain aspects surrounding this practice. We’ve summarized a few other strategies to help you get the most out of social interactions below. ![]() You might take the time to think carefully about the behavior and image you want to project, preparing to execute it properly in any given situation or interpersonal communication. Knowing how to use strategic self-presentation to create the desired impression can help you to be seen in the best light possible in both everyday life and unique situations.Ī successful impression management strategy may require careful planning and execution. How a person dresses, speaks, and acts can significantly impact whether that person gains positive social value, as well as the overall way they are perceived by the people around them. The power of self-presentation can be an essential tool when it comes to this topic, according to Erving Goffman. In an article published in Psychological Bulletin titled Impression Management: A Literature Review and Two-component Model, it is described as “ the process by which people control the impressions others form of them.” The article breaks this down into two parts: impression motivation, or the reason you want to control the impression, and impression construction, the way by which you control the impression.Įrving Goffman explained the theory by comparing real-life situations to an actor putting on a play in a theater, where both the performer (you) and the audience (those around you) cooperate to act out a scene (whatever situation you are in.) Whether it's in job interviews, presentations, or social gatherings, mastering the science of this management can help you to leave a positive and memorable impression. ![]()
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